Cannes Lions

Virtual Art Sessions

GOOGLE BRAND STUDIO, San Francisco / GOOGLE / 2017

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Overview

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Credits

OVERVIEW

Description

Virtual Art Sessions is a mixed reality experiment that explores the different creative possibilities introduced by Tilt Brush, an entirely new category of creative storytelling. The experiment recreates the experiences of six world renowned artists using Tilt Brush for the very first time. Explorable on any device, visitors to the site can observe the artists develop their virtual reality creations from start to finish from any angle or perspective, literally putting them into the shoes of the artist.

The six artists came from diverse artistic backgrounds and had no prior VR experience. Their unique approaches to this medium became apparent when watching them work. To bring that perspective to the web, we decided to recreate not just the artwork, but also the rendering of the artist inside their Tilt Brush creation, giving users a unique look into their process.

Execution

We recorded RGB and volumetric data of the artists’ physical forms, positional data of their headset and controllers, and 3D geometric data of their artwork. Using that data, we recreated their sessions on the web, giving users 360° viewing freedom.

Virtual Art Sessions runs entirely on your phone or desktop web browser. It makes use of Google Chrome’s V8 Javascript engine to render large volumes of data in real time. It relies on WebM video and WebGL to produce the 360° representations of the artists and artwork – the artist portrayals alone require the browser to draw over 200,000 points at 30 times a second.

For HTC Vive users, we created an experimental WebVR mode letting them step directly inside the experience.

We released the code open source, giving developers insight into how we built the project and letting them create their own remixes with the data.

Outcome

Press were excited to report on a new and innovative way to experience the magic of Tilt Brush and VR right in their web browser, the experience to a much wider audience.

The project earned positive organic press with publications like FastCo Design saying “Google has made VR more tangible for us ‘norms’”. It was also on the front page of the Oculus section of Reddit.

The creative coding community was equally excited to see a new Chrome Experiment that merges the powers of WebGL with VR.

Because the project was open sourced, we saw developers remixing the data to create their own artistic renderings of the project. This not only extends the reach of the product, but it also helps to illustrate the enthusiasm that was shared by the creative coding community.