Spikes Asia
HAVAS WORLDWIDE AUSTRALIA, Sydney / STEVE WAUGH FOUNDATION / 2016
Awards:
Overview
Entries
Credits
Background
The Captains Ride is an annual fund raising bicycle race done by the Steve Waugh Foundation in support of children with rare diseases. Every year 60 riders do the ride and are responsible for raising awareness and funds
Execution
Partnering with national gym network, Fitness First, everyday spin classes were transformed into the Virtual Peloton using the virtual reality headsets, so that riders could have the full visual and physical experience. Riders experienced an 8 minute customized ride in VR, as part of their warm up and each class rode for different children along the way.
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