Cannes Lions
BBDO AND PROXIMITY CHINA, Shanghai / VISA / 2017
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Young Chinese travel a lot, with friends, colleagues and sometimes alone. And they seldom notice that, their parents have yet got a chance to travel with them….
The video is seeking to explore the growing generation gap between a typical millennial and his parents. It tells the story of a family plagued by the painful yet often unspoken conflicts caused by their different beliefs and lifestyles. However beneath their differences lies an enduring hope for mutual understanding that eventually leads them to reconciliation. Visa plays a role that brings them to a family trip together for a new start to the Chinese New Year.
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