At the 2012 Olympics, touted as ‘the most social Games ever’, Visa’s challenge was to reinvent its connection to the Games and break through among the clutter.

Visa’s insight – Fans’ cheers connect them to Olympic athletes and help fuel their achievements.

What if Visa could find a way to have every cheer reach the athletes? This is exactly what Visa accomplished through its global cheer platform, enabling fans to create, broadcast and cheer for their heroes. By integrating with the largest social networks, Facebook and Twitter, Visa gave the world the opportunity to participate in the Olympic experience.

For London 2012, Visa wanted to connect everyone through social media and inspire the world to join the global cheer.

Film celebrated unforgettable Olympic moments and demonstrated how fans’ cheers make the difference for those amazing moments by pushing athletes to perform at their best.

Visa launched the first cheer platform – giving fans worldwide the chance to engage with athletes, the Games and the sports in meaningful ways on Facebook, Twitter, and other locally relevant social platforms.

As a result of the campaign, Visa card usage rose 13%. Global brand equity increased 13 points, and all business KPIs were exceeded.

When Visa launched its Go World “Global Cheer” campaign, the response from around the world was impressive. The campaign increased Visa card usage 13% and brand equity by 13 points while exceeding all business KPIs. The platform registered 60.7 million cheers and was leveraged by 36 markets around the world. The brand’s YouTube Channel received over 50 million views and Visa’s Facebook fan base increased by 1300%.

Users and Visa followers engaged in social media like never before, fueling the conversation around the Games and between the fans, athletes and Visa worldwide.