Once upon a time there was a girl called Little Red Riding Hood...With Microsoft Visio 2010 you can even tell fairy tales.Because this software lets you convert complex processes into easy-to-understand images.That is why the campaign calls for participating in a fairy tale competition on landing page and banners. To once more draw the attention of the target group, Little Red Riding Hood & friends will be brought to life as animated films. This makes it possible to look at the product with new eyes.See it. Get it.And they all lived happily ever after.

Compared to the previous Visio campaign, the number of landing page visitors increased by50%.During the current campaign period, about 50,000 people visited the landing page and 65,171watched the Visio fairy tale videos, resulting in a conversion rate of 9%. The free Visio 2010trial version received over 4,000 clicks, and more than 1,100 users were interested inpurchasing the software. There were 23 submissions for the fairy tale contest. Conclusion: theVisio 2010 fairy tale campaign has been a great success within the target group.