VISION is Vancouver’s highest profile marketing conference. Held by the local chapter of the American Marketing Association, the event brings in prominent speakers from across the continent to share ideas on inventive branding and other forward-thinking marketing topics. People attend to pick up new knowledge and soak up whatever they can - like a sponge. So, for this campaign we used a sponge. In print, to suggest how you might feel on the day. And online, to help prepare your mind to be highly absorptive. The target audience is senior to mid-level managers in the marketing and advertising field.