Jordan is a small country with a lot to offer, a nice weather, world heritage sites and places of huge religious significance. The Baptism Site at Bethany Beyond the Jordan was designated a UNESCO world heritage site as well as an official pilgrimage site as the location of the Baptism of Jesus Christ.

The gospel mentions that Jesus Christ was baptized on the banks of Jordan river but it has been a misconception that it was on the west side since Jesus has lived in Palestine.

A recent study has confirmed that the misconception may have been the main reason why Jordan doesn’t receive many tourists to the religious sites from neighboring countries and therefore there was a need to communicate what Jordan has to offer for religious Christian communities in order to give the country’s tourism a push.

The campaign was executed over a period of two months running from October to December 2017 with placements on 30 major outdoors (print and digital) and wall units in all of Lebanon and mainly the cities with a concentration of religious Christian communities.

1150 Radio ads were placed on main radio stations and a documentary was broadcast in peak times on Lebanon Tele Lumiere.

20,000 Posters and flyers were delivered to the main travel agents in all of Lebanon and the main churches in collaboration with the synods in Lebanon.