Microsoft has always had a Visitor Center, but it hasn’t always been available to the public. When the company decided to go public and expand their space to 10,000 square feet (up from 4,000 square feet), they wanted to make sure the new Visitor Center would reflect the many facets of their current work, with a nod to the future of the brand. We were tasked to design the space with a more consumer-facing focus. Putting the emphasis on the people, what they are doing around the world and how Microsoft is bringing them closer together.

By weaving together Microsoft’s products, services and vision into a rich experience, we helped transform the new Visitor Center into a holistic experience that connects visitors with Microsoft’s brand through tangible and entertaining interactions. By first authoring the desired customer experience story and then leveraging a mix of the physical and virtual, we created a series of analogue, interactive, and digital media installations that connect people with the life-enriching capabilities of Microsoft technology.

Only recently opened to the public, The Visitor Center is a highly branded space that encourages curiosity, interaction and helps Microsoft present itself as a truly multi-faceted innovator, inspiring visitors with the practical magic of technology and all the ways it can lead to a more connected world.