In the burp off banner kids were invited to compete against Hudson Horstachio to see who could muster up the loudest and longest burp. The 3D character animations brought the emotions and movement of the Viva Piñata characters to life and added to the excitement of this match. This banner, with a 0.46% click through rate and up to 20.3% interaction rate, provided kids with the opportunity to experience the fun that the Viva Piñata brand offers. The 27 seconds on average of time spent with the banner reflect a high level of engagement from the target.