Create a window-shop campaign for Vivara, a jewelry brand with 100 stores all over Brazil, integrated to the concept of the 2009 Christmas print campaign.

We developed a concept-store for Vivara, creating a translation of the print campaign’s concept to work in three dimensions, building a sensorial branding with visual, tactile, audio and scent elements composing the store. The traditional stores received key elements of the concept store, keeping its tridimensional purpose and the general concept.

The space became a full brand experience. The event launching the concept-store attracted many newspapers and blogs. This space also became a spot for showcasing new collections and future campaigns.