Idea:Only a few km from home and you can have your short break holiday.

Strategy:One-to-one approach in the real sense of the word.Step 1: we select the prospective tourists who are interested in the coast, in our own composed database.

Step 2: we know what the tourists are interested in (hiking, biking with or without children, camping etc.) and link these interests to the matching holidays. That's why everyone gets a different offer of three holidays that fit him/her the most.Step 3: Everyone receives a unique, tailor-made mailing.

Results:1. 15% of the respondents reacted and booked a holiday for 2.1 persons on average. An average of €245 is spent on every short holiday booking by the sea. The cost price of a sent mailing is €1.23.The return on investment is 4.8.Appreciation of the outcome:• Big exposure of the one-to-one mailing: Consumers and hotelkeepers contacted us to order a personal mailing also for themselves.