The media team went over dozens of movies in Israel's largest V.O.D. website and found scenes that present people who have to pay extreme amounts for insurance, such as: car chases, blown-up houses, robberies and other action-packed scenes.

We then created a unique banner for every scene with our message: "why pay like him for insurance when you can pay less with AIG's personalized insurance plans?"

The campaign ran for 2 weeks, exposing over 300,000 unique viewers to our message.

The total click rate for the banners was over 4%.

As a result, over 1,100 people left their details on the website for further information.