How do you visualise a fast network? The agency turned the question around. What is it that slows us down? ‘Buffering’ was soon on everyone’s mind. Buffering became the ‘monsters’, literally, and technology the weapon to fight them. By providing this technology Vodafone is empowering people, just as it says in the tagline. The idea of letting people dispose of the captured monsters in Vodafone Stores felt natural and more exciting than a digital coupon.

The nature of the media made implementation easy. A clever location based mobile app and posters with QR Codes in Vodafone stores was all that was needed.

The campaign had 40,000 downloads and out of these players as many as 15,000 people were so engaged in the competition that they visited Vodafone stores across Germany.

There was a lot of buzz and talks around the campaign and our YouTube promotional and instructional clips had 843,000 views.