Three teenagers penetrate the high-tech Vodafone headquarters in Lisbon and steal a prototype software. Only one escapes with the prototype and a camera. He launches a blog where he shares his sad tale, the escape video and promises to share the stolen software.The blog was a 10day teaser for the Vodafone Web Phone launching: a new software for young adults. To promote the underground blog we created a fake gossip magazine that advertised the blog with a banners campaign.It was a very controversial campaign that generated thousands of visits, comments, Internet pages, film viewings and software downloads.