The great challenge of this production was to find the perfect technique to have a true result of drained ink on the screen and still have a large aesthetic result for this campaign.

Ads and posters with hand painted watercolor, designed by 2 artists. We thought: when you go out and grab a Barkov, your day becomes exciting. We described each day of the week with everyday actions, and then, the concept was turning this boring day into something awesome with a design that shows the vodka dissolving the boring words, and thus, creating a more exciting atmosphere.

The piece was showcased in hundreds of websites, newspapers and social media. The sales increased 60% in a single month.