A campaign website with the purpose to launch the new holiday gift pack from ABSOLUT. The cover is fully adormed in gold and it carries the suiting name ABSOLUT BLING-BLING. On the campaign website you can check it out, make your own wallpaper and see the full story on the history of bling.

Target Group: Those of legal drinking age (21 in most markets) to 35 years old, mainly living in metropolitan areas.