We used a very traditional way of selling limes in Brazil, packed in a net. The idea was to pack the Outdoor as well as the magazine ads with the same type of net, creating a single identity for both media strategies. A totally differentiated and innovative communication, creating high impact for the campaign.

Absolut Vodka invested US$ 430,000, a mix of media reached the expected objectives, completely increasing the participation of the target and increasing sales by 20%/year.