Customer: VOGUE, CondeNet.deTarget Group: Young ladies aged 20 to 40 yearsProduct: Fashion magazineObjective:• Communication of lifestyle feeling• Accentuation on VOGUE's central competence, i.e. fashion• Intensification of the general desirousness of the trademark of VOGUE• Target group-oriented address of b2b and b2c customers• Modernisation of appearance and bench marking• Increase of page impressions and site trafficCreative Idea:• "Catwalk" metaphor-when changing the chapter, the website moves horizontally along the catwalk• The user can experience the myth of the catwalk• Movement increases tensionHighlight:• Splits between image/aesthetics and creation of the possibility of editorial maintenanceRealisation:Design• Reduced, cleared up, noble, image-creating• Clear separation of contents and design• Plenty of white space to perceive the large-format pictures without disturbancesNavigationThree possibilities to access the homepage:• emotionally through teasers/pictures• factually through the main navigation• specifically with QuickNaviTechnical features:• Modular system in order to optimise and facilitate the continuous (daily) maintenance• DHTML templates with flash elements• Production period: February - May 2003