Cannes Lions

Voice 2 Diabetes

KLICK HEALTH, Toronto / KVI BRAVE FUND INC / 2024

Awards:

1 Grand Prix Cannes Lions
1 Gold Cannes Lions
1 Shortlisted Cannes Lions
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Overview

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Overview

Background

India ranks second globally in diabetes cases, with over half remaining undiagnosed due to barriers like distance, cost, and lack of resources. Leveraging the widespread use of mobile phones among over a billion Indian citizens, Voice to Diabetes addresses healthcare disparities and gender equality concerns. This innovative AI tool screens for Type 2 diabetes through voice analysis, offering a non-invasive alternative to traditional blood tests. The study, featured in a Mayo Clinic journal, involved 267 Indian participants. Using a smartphone app, participants recorded voice clips over two weeks, leading to the identification of 14 key acoustic characteristics. For women, pitch changes were vital, while for men, variations in voice strength mattered. Achieving up to 89% accuracy for women and 86% for men, this approach promises a cost-effective and accessible diabetes screening solution, potentially transforming healthcare access in India.

Idea

India ranks second globally in diabetes cases, with over half remaining undiagnosed due to barriers like distance, cost, and lack of resources. Leveraging the widespread use of mobile phones among over a billion Indians, Voice to Diabetes addresses healthcare disparities and gender equality concerns. This innovative AI tool screens for Type 2 diabetes through voice analysis, offering a non-invasive alternative to traditional blood tests. The study, featured in a Mayo Clinic journal, involved 267 Indian participants. Using a smartphone app, participants recorded voice clips over two weeks, leading to the identification of 14 key acoustic characteristics. For women, pitch changes were vital, while for men, variations in voice strength mattered. Achieving up to 89% accuracy for women and 86% for men, this approach promises a cost-effective and accessible diabetes screening solution, potentially transforming healthcare access in India.

Strategy

India ranks second globally in diabetes cases, with over half remaining undiagnosed due to barriers like distance, cost, and lack of resources. Leveraging the widespread use of mobile phones among over a billion Indian citizens, Voice to Diabetes addresses healthcare disparities and gender equality concerns. This innovative AI tool screens for Type 2 diabetes through voice analysis, offering a non-invasive alternative to traditional blood tests. The study, featured in a Mayo Clinic journal, involved 267 Indian participants. Using a smartphone app, participants recorded voice clips over two weeks, leading to the identification of 14 key acoustic characteristics. For women, pitch changes were vital, while for men, variations in voice strength mattered. Achieving up to 89% accuracy for women and 86% for men, this approach promises a cost-effective and accessible diabetes screening solution, potentially transforming healthcare access in India.

Execution

The study, published in a Mayo Clinic journal, involved 267 participants in India, with 192 without diabetes and 75 with a prior diagnosis. Using a smartphone app, participants recorded short voice clips multiple times daily for two weeks. We analyzed 18,465 recordings, identifying 14 different acoustic characteristics that led to the creation of a highly accurate diabetes identification tool. For women, changes in pitch and deviation from the average pitch were crucial, while for men, the diagnosis relied on variations in voice strength or amplitude. With an accuracy of up to 89% for women and 86% for men, this innovative approach could pave the way for an accurate, low-cost, and accessible test for diabetes.

Outcome

Voice to Diabetes generated over 4 billion earned press impressions, including more than 200 broadcast segments.

It was covered in over 65 countries worldwide, including the U.S. (CBS, CNET, FOX, Medical News Today, Medscape, The New York Post, SciTechDaily, Verywell Health, Z100, ZDNet), Canada (CTV, Global News, Toronto Star, ), the UK (The Daily Mail, The Independent, Metro, Sky News, Wales Online, Yahoo! News UK), Japan (Au One, Karapaia, Note), China (BiliBili, Sohu), Germany (Augsburger Allegemeine, Bild, Deutsche Welle), France (BFM TV, Courrier International, TVA Nouvelles, Yahoo! News France), and Brazil (Canal Tech, Correio Braziliense, Época Negócios, Estado de Minas, Galileu, O Globo, Terra, .

The week the news hit, the website saw a 50% spike in traffic.

With 240 million adults unknowingly living with diabetes worldwide, and the potential to save $32.75 billion globally, Voice to Diabetes is already changing the diagnostic landscape as we know it.