To visually showcase that Tokyo “talks” through Tokyo FM we turned a pair of lips into a beautiful canvas. On this canvas, miniature lipstick art illustrations were painted representing the themes talked about every on the radio’s programs.

A super close up of the mouth and the seamless combination of the lipstick art illustrations on the stunning lips, resulted on powerful iconic images where the graphics carried 90% of the message.

The headlines: The voice of Tokyo art; The voice of Tokyo food; The voice of Tokyo love; The voice of Tokyo seasons and The voice of Tokyo culture, wrapped the posters with modern handwritten Japanese calligraphy further reinforcing the message that Tokyo FM is the true voice of the city.

For the execution of the Voice of Tokyo campaign we turned a pair of stunning lips into a canvas. The graphical angle taken on the lips was inspired by the masters of fashion and beauty photography. The mouth was photographed extremely close to create a minimalistic iconic element.

We then partnered with up and coming Tokyo artists and used lipstick art techniques to paint miniature illustrations representing the themes talked about every day on the radio’s programs.

To make the posters even more likable, the skin of the models was meticulously treated and art directed as it was the frame of a piece of art.

The result was a series of striking posters that say what Tokyo FM is all about, in a genuinely sexy, fashionable and young way.

The impact has yet to be recorded as the campaign only went live in April.