Cannes Lions
OMD GUATEMALA / IEPADES / 2015
Overview
Entries
Credits
Execution
Voice Siren
The first siren that denounces.
We got into the audio system of the ambulances so that every time they go to the rescue in a situation of mishandling weapons, instead of listening to the traditional siren, we will listen a voice saying:
“Accident with a firearm, accident with a firearm”.
The action quickly got into the streets, using a channel that is always heard and respected.
Outcome
With a small budget of U$S 5,000 we obtained 0.5 million in free press and 2 million prints on the Internet. The government plans to install sirens in all ambulances across the country while we created a channel that everyone has to listen.