Cannes Lions

VOICE SIREN

OMD GUATEMALA / IEPADES / 2015

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Overview

Entries

Credits

OVERVIEW

Execution

Voice Siren

The first siren that denounces.

We got into the audio system of the ambulances so that every time they go to the rescue in a situation of mishandling weapons, instead of listening to the traditional siren, we will listen a voice saying:

“Accident with a firearm, accident with a firearm”.

The action quickly got into the streets, using a channel that is always heard and respected.

Outcome

With a small budget of U$S 5,000 we obtained 0.5 million in free press and 2 million prints on the Internet. The government plans to install sirens in all ambulances across the country while we created a channel that everyone has to listen.