Cannes Lions

VOLKSNET TRUCK TRACKING SYSTEM

ALMAPBBDO, Sao Paulo / VOLKSWAGEN / 2008

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Description

We see the old trick where a little ball is hidden under one of three glasses, someone shuffles them and we have to guess where the ball is. But in this case, to demonstrate how the VW Tracking system works, the glasses are transparent and the little ball is the Volkswagen logo.

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