Cannes Lions

VOLKSWAGEN

CRISPIN PORTER + BOGUSKY, Miami / VOLKSWAGEN / 2008

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Description

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Execution

For 2 months. Amazon.com shipped every package they shipped with these air bladders whose job it was to keep the package safe. When you opened the package you were surprised to find your order packaged with VW airbags featuring this message: “Another safe trip. Brought to you by Volkswagen. Safe Happens."

Outcome

Between May 1st and June 9th over 760,000 Volkswagen branded "airbags" were used to protect items bought on Amazon.com

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Shortlisted Cannes Lions
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