Cannes Lions
CRISPIN PORTER + BOGUSKY, Miami / VOLKSWAGEN / 2008
Awards:
Overview
Entries
Credits
Description
Please see URL.
Execution
For 2 months. Amazon.com shipped every package they shipped with these air bladders whose job it was to keep the package safe. When you opened the package you were surprised to find your order packaged with VW airbags featuring this message: “Another safe trip. Brought to you by Volkswagen. Safe Happens."
Outcome
Between May 1st and June 9th over 760,000 Volkswagen branded "airbags" were used to protect items bought on Amazon.com
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