Cannes Lions
ALMAPBBDO, Sao Paulo / VOLKSWAGEN / 2012
Overview
Entries
Credits
Description
Raise awareness that Volkswagen is innovational brand and always offering to the consumers the latest technologies.Instead of releasing a conventional web site, we decided to launch a micro site inside YouTube. All sections are hosted by Brazilian famous actor Lázaro Ramos, and they are divided in four parts - each one highlighting a feature or innovation introduced by a Volkswagen car.
Similar Campaigns
12 items