Cannes Lions
DDB GUATEMALA, Guatemala City / VOLKSWAGEN / 2009
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Volkswagen as “The Car”, had the need to become more visible as a brand, instead of just a transportation product, to be noticed as a companion that has always been there and that has something good to share.What other than a car to remind us that our lives are merely a journey, and that one has the capability to transform the road into something worth living?
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