Cannes Lions

VOLKSWAGEN FATIGUE SENSOR

ALMAPBBDO, Sao Paulo / VOLKSWAGEN / 2014

Case Film
MP3 Original Language
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Description

It’s late at night. Subjective camera shows a car driving down the road, in the left lane. After a few moments, a super appears “No, this road is not in the U.K.”, followed by another super: “Volkswagen Fatigue Detector”. Close with Volkswagen logo.

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