Cannes Lions
OGILVY & MATHER CAPE TOWN, Cape Town / VOLKSWAGEN / 2014
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The brief was to create a radio campaign encouraging Volkswagen drivers to choose Volkswagen Genuine Parts over generics. Our campaign uses real reports of haunted roads around South Africa to communicate the safety benefits of Volkswagen Genuine Parts. We broadcast each spot at night, on regional stations relevant to the haunted road described in the spot.
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