Cannes Lions
DDB GERMANY BERLIN, Berlin / VOLKSWAGEN / 2008
Overview
Entries
Credits
Execution
To spark their interest in the Golf GTI, we invented a special accessory for them:the GTI Red nail polish. It was displayed and given away in the cosmetic departments of various luxury department stores.
Outcome
In the next days an increase of page impressions on the Volkswagen Golf GTI site was remarkable. Increase in tests drives of men and women and a strong impact on activation and enjoyment for the Golf GTI.
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