Idea: Volkswagen Logo Service.

Buy the new Caddy or Transporter. Get a new Logo for free.

The Logo Service helps small businesses look better when it comes to design and communication. And offer them professional help as part of the new car deal.

The subject of Logo Service - the fact that there are many ugly Logos driving around, made it possible to have fun along the way, posting the worst examples in social media, making promos addressing the problem, and give video-lectures in do´s and dont´s, when it comes to visual communication on your own van.

The campaign worked out as a tool for the salesmen in all VW Commercial Vehicles dealerships in Norway, as the subject was unexpected and became a door opener for dialogue with both new and exciting customers, and made way for a record high sale of both Caddy and Transporter in 2016. (Caddy 659 more sales than 2015, up16%, Transporter 494 more sales than 2015, up 12%) They still are Norways two most sold Commercial Vehicle models.