Cannes Lions
DDB GERMANY BERLIN, Berlin / VOLKSWAGEN / 2008
Awards:
Overview
Entries
Credits
Execution
We let Volkswagen cars drive through traffic as what they will become some day: e.g. a washing machine. Because 95% of every Volkswagen scrapped car will become something new. Merely 5% cannot be recycled.
Outcome
The touring washing machine was seen by more than 80.000 pedestrians in major German cities. The clickrate on volkswagen.de increased by 9% during the promotion period.
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