Cannes Lions
ALMAPBBDO, Sao Paulo / VOLKSWAGEN / 2014
Awards:
Overview
Entries
Credits
Description
With the ambience of a thriller, we see a man going down into the dark basement of his house. Everything is covered in dust, and the place is shadowy. The man comes up to a massive mirror and grabs a set of golf clubs leaning against it. When the clubs move, they reveal a man in the reflection, giving the viewer a great fright. This is an elderly man with a cap on. The man is taken aback, but when he looks behind him he sees he is alone in the basement. Text over the image appears, warning: “Beware of the old man in the hat who comes out of nowhere.” Thus demonstrating the benefits of Volkswagen’s Side Assist, which warns when there is a vehicle in the rearview blind spot.
Similar Campaigns
12 items