Cannes Lions
DDB NEW ZEALAND, Auckland / VOLKSWAGEN / 2020
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We needed a way to talk about the new 100% electric eGolf in a way that stood out in a sea of warm fuzzy "do it for the planet" EV advertising. So, we focused on our drivers, many of whom we knew were considering making the move to EVs for the sake of their children. Children who, if we’re honest, don’t really deserve it at times.
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