Cannes Lions
SAATCHI & SAATCHI SIMKO, Geneva / NOVARTIS / 2008
Overview
Entries
Credits
Execution
The idea is to recreate a Vita path, which is very popular in Switzerland. Usually, these exercise paths are set in parks or in the forest, offering walkers simple physical exercises for all the family.Here we placed it in urban locations, where people make a variety of movements without even noticing.
Outcome
More awareness for the brand, and a closer contact with people, make the smallest movements of our lives seem playful.
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