The impending war in Iraq forecasts human catastrophe as soon as the bombing starts. Amnesty International, building on the huge rejection among the Spanish population against the war (90%) wanted to create and mobilise support for victims through their website. As it had been already announced, we knew that in the first two days of the war, 3,000 bombs would be dropped. That meant a bomb a minute. So, we sent a clock to the main spokes-people of public opinion, journalists, with the slogan '1 minute, 1 bomb. Bombs fall on people. actuaconamnistia.org'. In the website, money would be collected to aid the victims. The day the bombing started, the clock was sent to the 25 main journalists and reporters in Spain so they would speak about the clocks and show them on the main mass media. Dave Brady   Head of Design   Leonardo

As it had been already announced, we knew that in the first two days of the war, 3,000 bombs would be dropped. That meant a bomb a minute. So, we sent a clock to the main spokes-people of public opinion, journalists, with the slogan '1 minute, 1 bomb. Bombs fall on people. actuaconamnistia.org'. In the website, money would be collected to aid the victims. The day the bombing started, the clock was sent to the 25 main journalists and reporters in Spain so they would speak about the clocks and show them on the main mass media.

Met attendance targetClient reported that the quality of attendees at the event was “higher than ever before”Ran out of applications at the event (only given to candidates if judged to be of superior quality)50% lift in conversion rate from Volunteering World applicantsCoverage of the communications campaign in local TV, national radio, national press and marketing press doubled the total media value of the campaign.VSO website hits increased by over 400% during the campaign