In October, a car bomb destroyed a residential area in Beirut. The physical and human devastation hardened sociopolitical differences. Without governmental support, Offre Joie united people to help the victims.

We needed to divert attention away from the political implications, refocusing them on human aspects to recruit volunteers for the rebuilding effort.

Our TVC captured images from the scene, showing real volunteers working to rebuild the affected neighborhood, with the message: “Don’t thank them, Join them in the Joy of Giving.”

Our social media efforts focused on asking people to support and spread awareness by donating their profile pictures, becoming anonymous like the TVC’s volunteers.

Orchestrating a stunt on a television program, we asked volunteers to appear on air, hiding their faces from cameras to emphasize the campaign’s message of anonymity, and generosity without recognition.

We also compelled the most influential Lebanese sociopolitical program to dedicate a 2-hour special to the organization. Usually reserved for politicians, they agreed to focus on telling stories of volunteers and victims, and how they came together for one cause.

The exposure prompted other media outlets to further their cause. Inspired by their message, publications featured Offre Joie, further spreading awareness of the public mission.

We created a TVC highlighting the thankless efforts of volunteers with the simple call to action: “Don’t thank them, Join them in the Joy of Giving.”

Our social media efforts focused on asking people to support and spread awareness by donating their profile pictures, becoming anonymous like the volunteers in the TVC.

The exposure Offre Joie received for their works prompted media outlets to further their cause. Inspired by their message, numerous publications featured Offre Joie and the rebuilding effort.

We orchestrated a stunt on a popular television program. Asking numerous volunteers to hide their faces from cameras to emphasize the campaign’s message of anonymity, and generosity without recognition.

We also compelled the most influential Lebanese sociopolitical program to dedicate a 2-hour special to the organization. Usually reserved for politicians, the show instead focused on telling the stories of volunteers and victims.

We got Offre Joie’s volunteers to increase from 1,400 to 2,000.

They managed to rebuild 80 homes, uniting families by Christmas.

Adding to the media attention, the audience of one of the talk shows turned their backs to the camera to stress on Offre Joie’s anonymity.

The most popular socio-political talk show in Lebanon dedicated a 2 hour special to the cause, where they received a surprise letter from the Lebanese President honoring them with one of the highest distinctions: Order of the Cedar.

Predominantly, we managed to change the conversation from political turmoil, into an act of national solidarity.