OBJECTIVE:

The Volvo In Every Car app was developed to help gain Volvo the recognition as the auto industry innovator it is overdue. By innovating a new consumer tool that proved it.

Volvo innovations have changed the auto industry. But after four years of being owned by Ford, Volvo needed to reassert it’s spirit of innovation.

Volvo never enforced the patents on its World-1st innovations, and instead left them open to other carmakers. For the greater good. That’s why there’s a little Volvo in every car on the road today. Most consumers would be surprised to know how many of the inventions found in Mercedes-Benz, BMW, Audi, Lexus and VW were actually born in Gothenburg, Sweden.

But Swedes are reserved, and don’t like to boast. Better to let other brands do the talking. Better to turn every luxury competitor car on the street into mobile spokesmodels for Volvo’s innovations.

IMPLEMENTATION:

The Volvo In Every Car app lets competitive cars speak to the techno virtues of Volvo. App users can just zap the badges of competitive cars on the street, and the app will extract all of the Volvo World-1st inventions inside that car. No need for AR markers; the app is designed to work by recognizing the competition’s badges themselves.

RELEVANCE:

The app turns the cars of Volvo’s top luxury competitors, BMW, Lexus, Audi, Volkswagen and Mercedes-Benz, to name a few, into Volvo spokesmodels.

SUCCESS:

The Volvo In Every Car App is being used by consumers on the streets around the world. As well as at all international auto shows where it is turning other carmaker’s auto show booths into Volvo booths. And has consumers and the press looking at the latest competitive luxury models and steering the conversation back to Volvo.