Brief:Propose a creative solution to optimize Volvo Group’s utilisation of the Volvo Ocean Race in external web communications.

Objectives:• Strengthen the Volvo Brand • Communicate Volvo Group’s values & offersTarget groups: • Future and present clients & colleaguesConcept:An on-line strategy game that runs parallel to and is based on the Volvo Ocean Race. The user creates a dream team with real crew members, challenges friends and scores points from the real race results.

This concept builds a strong relationship between nearly 20,000 registered users and Volvo Group’s brand – stretching out over nine thrilling months.