Cannes Lions
OGILVY PORTUGAL, Lisbon / WORLD WILDLIFE FUND (WWF) / 2010
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We’ve created a poster entirely made of ice that was placed in a central spot of Lisbon.The poster warned of the consequences of the ice-cap melting, making people feel the urgency of putting an end to environmental disasters.After being put in place, the poster started melting, stressing the message:VOTE BEFORE IT MELTS.
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