Cannes Lions
3YZ, Porto Alegre / BRAZIL'S ELECTION / 2015
Overview
Entries
Credits
Execution
Voto a Voto is an application to permit voters to keep an eye on whom they have elected. ?Through the application, citizens can see the latest news about every politician, and say whether they approve their performance, creating a real-time popularity rating.
Outcome
Voto a Voto brings politics closer to people's lives. Thousands of voters have downloaded the application, and are following their elected officials. Such an important initiative, which generated repercussion across multiple channels in the media and caught the attention of politicians like the former president Fernando Henrique Cardoso.
Similar Campaigns
6 items