Cannes Lions

VOTO A VOTO

3YZ, Porto Alegre / BRAZIL'S ELECTION / 2015

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Overview

Entries

Credits

OVERVIEW

Execution

Voto a Voto is an application to permit voters to keep an eye on whom they have elected. ?Through the application, citizens can see the latest news about every politician, and say whether they approve their performance, creating a real-time popularity rating.

Outcome

Voto a Voto brings politics closer to people's lives. Thousands of voters have downloaded the application, and are following their elected officials. Such an important initiative, which generated repercussion across multiple channels in the media and caught the attention of politicians like the former president Fernando Henrique Cardoso.

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