Voyages-SNCF is the French railways' online booking site. With 9 million unique visits per month, it is one of the most visited sites in France. Our brief was to promote the site’s relaunch with a focus on customer services.

We had to prove that their claim "Further than you imagined" can be taken not just literally, that you can go to any location on earth, but also that the brand goes further for their customers in every way possible.

The second service proved to people that Voyages-SNCF can literally take them to any destination that they want to. By offering people escapes to destinations outside of France, we reminded people that Voyages-SNCF is more than a train ticket booking service, but also offers travels abroad.

The events promoted Voyages-SNCF’s incredible attention to each one of their customers and illustrated that they truly go "Further than you imagined" for them. By creating tailor-made events for real customers (found via the site’s database or our Facebook fan page), we captured our audience’s attention.

Since the campaign has launched, the videos have been seen more than 6 million times, making it the most successful Voyages-SNCF campaign to date. The campaign was featured in numerous blogs, magazines and on TV channels, got more than 20 thousand tweets, but most importantly created a great deal of buzz around the unsurpassed attention to detail that Voyages-SNCF provides to their customers.