Cannes Lions
GREY, Tokyo / PROCTER & GAMBLE / 2022
Overview
Entries
Credits
Execution
The film depicts a mechanised dystopian setting in the near future, where two people live and train so hard to achieve perfection that they forget human emotions.
Humans are represented as controlled robots, a red light is set up to illuminate here and there on their bodies to indicate error. The fact that having emotions is an error is shown in an easy-to-understand way. An interface for a communication tool connecting machine and human was also created and designed to make the difference between human and machine felt in the communication.
We focused on every concept to make it easy to understand how people are managed.
The Kaiju is a form of a runaway machine transformed into combat mode. The textures and movements of the giant robot were designed. A state-of-the-art CG team, which has worked on many famous Hollywood films, was employed to create an impeccably perfect machine world.
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