Cannes Lions
GREY, Tokyo / PROCTER & GAMBLE / 2022
Overview
Entries
Credits
Execution
“VS Series” is a dynamic, six-part short film anthology that combines stories based on experiences of the world’s top athletes and animation.
6 sets of female athletes are featured, all of whom have diverse backgrounds and each deal with different societal pressures.
The rules and limitations that they must face to change their destiny are portrayed as different kinds of Kaiju, and we depict the athletes confronting and overcoming them.
SK-II’s desire to embolden women all over the world is dispersed throughout the anthology.
To depict the diversity in these stories, a different animation style is used for each.
For the films, diversity in directing was achieved by appointing 4 productions from 3 different countries and working with 4 directors.
Additionally, by hiring a different character designer and composer for each film, each of them had vivid, unique worlds.
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