Why:To invite the user to discover Fundación, JUCONI’s project for helping kids that live/work in the streets, through an interactive banner. It reveals how charity can be damaging, such that continuously giving a coin to a kid in the street gets to be endless and unhelpful.How:It’s an interactive banner that consists of putting a coin in a homeless kid’s hand and using the cursor repeatedly with the only result of having another coin placed in the same hand.After several attempts, the option of placing the coin on JUCONI’s link appears and takes you to the website.