The design challenge in relaunching the Volkswagen website was to balance the consumer need for detailed information with a site that was clear and easy to use. The Volkswagen brand also carries a set of expectations of how it should communicate: with honesty and intelligence. These considerations resulted in a modern-looking site which leads consumers through the different sections by use of colour and clear navigation. It also manages to integrate a detailed product database without clutter or confusion. In addition to detailed information provision, interactive 'experience' modules were developed to bring the positioning of each model to life, eg: the Passat W8 module demonstrates how a strong creative thought can be translated online. The Bora module enables consumers to explore different product points through an interactive demonstration using Flash technology. An independent pre- and post-tracking study showed improvements in site satisfaction, design, usability and content. The site is now seen as 'modern, professional and a good ambassador for the Volkswagen brand'.