The results showed in two ways. Not only did this VW open-minded direct mail reinforce the sales of the VW Caddy model with two sliding doors instead of one, (which was the main target), but it also made people smile according to the enormous feedback the DM instigated. A post-survey around this mail showed that a lot of people (who own a VW Caddy with one sliding door) will change their actual car for the same one but now with two sliding doors. They also said the mail has sped up their intention to buy a new Caddy.