Cannes Lions
DDB SYDNEY, Sydney / VOLKSWAGEN / 2006
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Volkswagen’s technologically advanced range of diesel engines was launched with the line ‘way ahead of its time’. The Volkswagen Diesel cinema commercial was the first to be screened at each session…before the curtains had even parted. The ad was projected directly onto the curtains before they were fully drawn to demonstrate that even the Volkswagen Diesel cinema commercial was ‘way ahead of its time’.
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