Brief: It was all about getting young people excited about the VW Fox, the smallest car from Volkswagen. And generate test drives in a short but fun way.Solution: We launched a webradio-campaign that was just like the Fox positioning: short but fun. There we told long stories in a short and fun way, e.g. the story of the Beatles, Hannibal or Romeo & Juliet. And after that asked the listeners to fill out the banner, which was appearing that very moment. Just 30 seconds after filling it out, the banner flipped around and confirmed the date of the future test-drive in the Fox.Result: More than 800 test drives were generated within only one week.

We launched a web radio-campaign, that was just like the Fox positioning: short but fun. There we told long stories in a short and fun way, e.g. the story of the Beatles, Hannibal or Romeo & Juliet. And after that asked the listeners to fill out the banner, that was appearing that very moment. Just 30 seconds after filling it out, the banner flipped around and confirmed the date of the future test-drive in the Fox.

More than 800 test drives were generated within only one week.