After winding up a small toy Golf, a boy gets pulled – by the car - out of the house into the garden. Even a VW toy car with FSI or TDI technology is extremely powerful.

The Volkswagen dealers were able to observe a very positive response to the TV commercial. On average, the number of potential buyers who visited car dealers and asked for a test drive rose by 31%. Some dealers even recorded an increase 35%. Thus, the TVC succeeded considerably in enhancing traffic.