Cannes Lions
OGILVY & MATHER CAPE TOWN, Cape Town / VOLKSWAGEN / 2009
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The 'Dream' commercial for Volkswagen Gti shows a guy asleep, dreaming about driving his Gti.His girlfriend attempts to wake him. He doesn't want to leave the pleasurable of the dream, so he incorporates her attempts to wake him back into his dream.(eg. She bounces on the bed, he dreams that he's ramping his car). Even the music that's playing on the bedside radio filters into his dream. We used a Marilyn Manson style version of 'Sweet Dreams' by Annie Lennox to create a surreal and hauntingly relevant soundtrack.
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