Cannes Lions
RAPP COLLINS, Milan / VOLKSWAGEN / 2006
Overview
Entries
Credits
Outcome
Thanks to a brave product manager we achieved results and fun.10,000 mailings where sent out.500 bottles of Magic Home have been distributed (ok, someone was given more of them for their friends, we couldn't say no)Only one menacing letter from a patriotic person was received.
Similar Campaigns
12 items